MELBOURNE, AUSTRALIA and YORK, UK – 8 November 2017. Circa Group Pty Ltd. and Will & Co B.V. have entered into an exclusive distribution agreement in Benelux for commercial quantities of Circa’s bio-based solvent and platform molecule Cyrene®.
“Our 50 tonnes per year prototype plant for producing Cyrene® is just coming online in Tasmania, and this distribution agreement with Will & Co is a major step forward to bringing our new product to Europe”, explains Tony Duncan, CEO of Circa. “We are excited to be entering this new partnership and are especially impressed with Will & Co’s track record of introducing new products to commercial markets and providing technical product advice to help clients adopt these new chemicals. “
The Benelux region, Will & Co’s home turf, comprising Belgium, the Netherlands and Luxembourg, has a long history in the chemicals industry, going back as far as the 1500s. Today, the regional chemical industry is worth more than €184 billion, and is home to both the largest integrated chemical cluster and refinery site in Europe.
In response to tightening regulations on the use of chemicals e.g. through REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) in Europe and similar regulatory forms across most major economies, high-performance bio-based chemicals, like Cyrene® are becoming increasingly sought-after by industry. For instance, the Dutch paint and coatings industry, which accounts for more than 20% of the world’s coating production, is aiming for 50% bio-based materials by 2030.
Jacques van Lindonk, Managing Director of Will & Co comments, “We are very happy to add Circa’s bio-based Cyrene to our portfolio and we are sure that, their product combined with our know-how and support for production and product development, will make this a very successful collaboration in European markets.”
Cyrene® is made from waste sources of cellulose such as sawdust, with promising data showing it can outperform existing solvents. As well as being highly functional, Cyrene® is a safer alternative to petrochemical based solvents such as DMF and NMP which are under severe regulatory pressure in both the European Union and North America. These solvents are currently used in a wide variety of applications including polymers, membranes, lithium ion battery production, printing ink and coating formulations, pharmaceuticals, agrochemicals and electronic chemicals. This latest distribution deal, complements existing agreements with Merck Sigma for research and development quantities world-wide.